Arterton's Sultry Gloom Stifled by Ponderous 'Gemma Bovery'

Directed by: Anne Fontaine; Runtime: 99 minutes
Grade: C

Reimagining classic pieces of literature for a modern setting certainly isn't a new concept, but they're rarely as on-the-nose and self-referential as Gemma Bovery, the latest from Coco Before Chaneldirector Anne Fontaine. Based on the comic series from Posy Simmonds -- later published as a full graphic novel -- the story explores a surreal blend of reality and fiction in its depiction of a beautiful young woman whose name marginally differs from the protagonist of Gustave Flaubert's novel "Madame Bovary", touching on the same issues of domestic dissatisfaction and yearning for passion experienced by the book's character. As an aging baker observes and interferes with how she walks in Bovary's footsteps, her downfall into the same turmoil of Flaubert's prose take shape through the film's lukewarm, quasi-dreamlike tone and shady dependence on coincidences. What results is a vague, ponderous affair that's only salvaged by the quietly passionate and melancholy substance of Gemma Arterton's performance.

Gemma Bovery starts out on a downhearted note, depicting the burning of Gemma's possessions by her husband, Charlie (Jason Flemyng), outside their cottage in Normandy, France, affirming their relationship took a negative turn. His neighbor, Martin Joubert (Fabrice Luchini), a close acquaintance who took over duties at the local bakery over a decade prior, pilfers some of her diaries before Charlie can get around to either reading or torching them. Within, Gemma tells the story of how she came to live in Normandy, transporting the point-of-view to the English couple's move-in date to their new French home and how an enamored Martin came to see the parallels between Gemma Bovery -- a growingly bored and dispassionate woman -- and the antiheroine of Gustave Flaubert's iconic novel, who eventually commits suicide by way of arsenic. From his bakery, through the windows of his home, even tailing her in his car, Martin tracks Gemma's changes and how she develops an affair with a young law student visiting the area to study for exams.

Instead of a curious neighbor with a love of Flaubert, Martin comes across as a rather creepy, obsessive, almost stalker-ish old man who can't stop himself from fawning over expatriate Gemma, which sets a peculiar tone for Gemma Bovery. Disjointed, on-the-nose scripting works around those connections to "Madame Bovary" and the awkwardness of trading info in different languages, while the loin-stirring gorgeousness of Gemma as a transformative distraction for Martin -- whether it's reality or elevated figments of his imagination -- yields a doughy, peculiarly comical approach that doesn't service the sorrowful route taken by the premise. More than that, the story is chock full of happenstance and flimsy contrivance that further muddies the wishy-washy balance between reality and fantasy, from reasons for Gemma to disrobe in front of Matin to visible hickeys, broken statues, and several soap-opera caliber "wrong place at the wrong time" connections throughout.

But, boy, is Gemma Arterton right for the part, to a degree that elevates the dissatisfaction, taboo contentment, and liberation of those blurred lines between Flaubert's character and Gemma Bovery herself. Arterton has projected an effortless blend of sensual allure and beautiful sadness in many of her previous roles, something that works wonders for the Bovary-inspired attitude she encapsulates in Gemma Bovery, almost justifying Martin's disarmed infatuation. Her changing poise against the radiance of the Normandy countryside, especially once she indulges in the affair with her attractive law student (Niels Schneider, a softer and more endearing doppleganger of Robert Pattinson), expresses everything that the film needs to say about the effects of her low-key, secluded life -- even if their mutual chemistry leaves something to be desired. Jason Flemyng also brings the right attitude to her husband Charlie, providing an unexciting yet devoted man who does nothing to provoke his wife's promiscuity beyond being himself, allowing Gemma's complex motivations to stand on their own.

Driven by sneaky rendezvous, legal issues, and the reappearance of old flames, Gemma Bovery furthers the notion that the destiny of this forlorn woman remains inextricably linked to Flaubert's novel to the end, regardless of Martin's meddlesome attempts to prevent the same tragic outcomes. His interferences, however, do ultimately end up having an impact: coupled with a shoddy tragic ending with an overbaked dependence on circumstance, the ways in which reality deviate from the book leave the story's messages in a ruinous, unearned state among the rustic Normandy atmosphere. Director Fontaine allows Gemma Bovery to be underscored as a cautionary tale about meddling in other people's affairs and letting them pursue their own happiness, no matter how self-destructive they seem or how obvious the outcome appears. These are noble enough intentions, sure, but they ring hollow in a story so hinged on equally noble and seemingly charming intentions to the contrary, especially considering the contemporary surroundings within which Flaubert's passed-down ideas are folded into the mix.

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